The Gen Z Hub is part of the Institute for Generational Research and Education is a 501c(3) organization dedicated to advancing insight and education on inter-generational understanding, collaboration, and connection. The organization was formerly the Sonoran Center for Leadership Development with a broader purpose in doing leadership development across generations but not necessarily about generations. Given the importance and even necessity of intergenerational partnership, the Board voted in 2021 to narrow the focus to education and research specific to enhancing the new mission.
Mission and Purpose
The mission of the Institute for Generational Research and Education is to foster understanding, appreciation, and collaboration between generations. The organizations provides research and knowledge dissemination about generational characteristics, trends, behaviors, and outlooks as they impact intergenerational engagement. The Institute also offers educational training, speaking, and consulting to help individuals, groups, and organizations communicate, collaborate, and work more effectively across generations.
Stance on Generational Research
As a research institute, we embrace the notion of sound and transparent research. Please read the following piece that outlines the Institute’s stance on generational research: The Challenge of Generational Research (Available here)